A B O U T T H E F O U N D E R / C R E A T I V E D I R E C T O R
Ashlee Lloyd is a young industrial/lighting designer (CUM LAUDE), conceptualist, textile lover
and lighting fanatic based in Cape Town, South Africa. Simultaneously inspired
by the rich culture of craft in Southern Africa and forms found in nature.
her aim is to create functional pieces that engage ones emotions, senses AND LEAVES YOU WITH A HINT OF NOSTALGIA.
Each piece is delicately handcrafted with patience and attention to detail.
She allows each piece to form organically, combining contrasting materials.
polypropylene multifilament braid, webbing tape, metal wire and soft roving. She conceptualizes
solutions for interior spaces that incorporate traditional decorative techniques
such as crochet and modern energy saving lighting methods.
IN A TECHNOLOGICALLY DRIVEN WORLD, THE ELEMENT OF AN OBJECT BEING
HANDMADE COULD NOT BE MORE ADMIRED.
Her approach is at once artistic,
tangible, functional and unique.